Former informatics Ph.D. student Bart Knijnenburg, who is joining the Human-Centered Computing division at Clemson University as an assistant professor in the fall, was a featured speaker at this year’s TEDxUCIrvine. Pulling from his expertise in privacy decision-making and user-centric evaluation of adaptive systems, Knijnenburg delivered a talk titled “How Come They Know So Much About Me?” According to Knijnenburg, “Addressing the privacy decision problem is crucial because an increasingly important part of our social and financial lives happens online, and if we constantly feel that we’re being monitored, and hacked and tracked, then how can we freely express ourselves.” Watch Knijnenburg’s full TEDxUCIrvine talk here.